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Chinese court's controversial ruling in liquor case ignites debate on trademark confusion

By MLex Staff ( November 22, 2024, 06:00 GMT | Insight) -- A recent ruling by a Chinese court in a trademark dispute between two Chinese liquor manufacturers has ignited widespread debate on several critical issues. These include defining alterations to the distinctive features of registered trademarks that might amount to improper use of the registered marks and establishing criteria for identifying when a company name could potentially cause public confusion, thus constituting unfair competition.A recent ruling by a Chinese court in a trademark dispute between two Chinese liquor manufacturers has ignited widespread debate on several critical issues. These include defining alterations to the distinctive features of registered trademarks that might amount to improper use of the registered marks and establishing criteria for identifying when a company name could potentially cause public confusion, thus constituting unfair competition....

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