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Google faces new antitrust allegations over gaming app store practices in South Korea

( November 20, 2024, 09:33 GMT | Official Statement) -- MLex Summary: Google faces fresh antitrust allegations in South Korea where three consumer groups plan to file a complaint with the Korea Fair Trade Commission over unfair trade practices between the tech giant and four major gaming companies. The groups allege the unfair practices involved in-app payment rebates, ad bid rigging for featured placements and monetization support for user lifetime value creation. The groups claim to have obtained financial records showing these exclusive dealing arrangements and unfair trade practices around August 2019 amounted to $1.04 billion, through which the gaming companies allegedly gained illicit operating profits of $564 million. This new complaint follows previous regulatory actions against Google, including a KFTC order last year regarding its app store monopolistic practices.The statement, in Korean, is attached....

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