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Japan IP court bows to Godzilla legacy in overturning JPO's 3D trademark refusal

By Toko Sekiguchi ( November 14, 2024, 08:59 GMT | Insight) -- Japan's IP High Court allowed the 3D trademark of Godzilla for stuffed toys, action figures, dolls and other toy forms, reversing the patent office's rejection of the trademark filed by Godzilla's IP holder and film company, Toho. The court recognized that consumers have come to recognize the "Shin Godzilla 4th form" as Toho's product because of its overwhelming recognition and continuous legacy as part of the Godzilla character franchise.Japan’s Intellectual Property High Court allowed the three-dimensional trademark of Godzilla for stuffed toys, action figures, dolls and other toys, reversing the patent office’s rejection of the trademark filed by Godzilla’s IP holder and film company, Toho....

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