This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

Chiquita loses EU trademark protection for blue and yellow oval for fresh fruits

By Melissa Ritti ( November 13, 2024, 13:16 GMT | Insight) -- The European Union General Court, Second Chamber, today upheld partial cancellation of a blue and yellow oval trademark registered by Chiquita Brands in 2008. In their ruling, the three-member panel affirmed that the color and shape of the mark, as applied to fresh fruit, lacks inherent or acquired distinctiveness in the EU. A consumer survey by Chiquita, with its leading questions and small sample size, could be to blame.The EU General Court dismissed an appeal today by Chiquita Brands of findings by the EUIPO First Board of Appeal that its blue and yellow oval trademark is partly invalid....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections