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Less personalized advertising on platforms is welcomed by European Data Protection Board

( November 12, 2024, 13:15 GMT | Official Statement) -- MLex Summary: The European Data Protection Board (EDPB) welcomes that "an important platform announces that it will offer a new choice for free with less detailed profiling for advertising." This solution has yet to be evaluated but "less invasive ads are great news," Anu Talus, chair of the EDPB, said today. Earlier today, Meta Platforms had announced that it would soon offer a new option for less personalized advertising on its platforms for users in the EU, "in response to demands from EU regulators." The statement follows. ...

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