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German joint advertising venture gets green light from merger watchdog

( November 11, 2024, 10:22 GMT | Official Statement) -- MLex Summary: Heinrich Bauer Verlag and AdAlliance have won German competition approval for the joint marketing of their ad inventory. Both companies run adverts for popular magazines, and in certain markets they have significant shares, the Bundeskartellamt said, stressing that it requested changes to the cooperation agreement before clearing the deal. This should limit the exchange of information between the two parties.The statement in German follows:...

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