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Comment: Product suppliers learn from Hoka owner’s defeat in UK antitrust suit

By Simon Zekaria ( November 8, 2024, 16:24 GMT | Comment) -- Product suppliers that sell their goods via authorized distributors and retailers need to be careful to stay on the right side of the law, a UK court ruling has suggested in a finding against the owner of the Hoka running shoes brand. The case has shone a light on the legal risk surrounding "selective distribution systems,” which are commonplace and yet tread a fine line of lawfulness for competition enforcers and judges.Product suppliers that sell their goods via authorized distributors and retailers need to take care to ensure they don't stray across the line into unlawfulness....

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