Outbrain’s Teads review will force UK CMA to reassess Big Tech competition
By Andrew Boyce ( November 6, 2024, 14:36 GMT | Comment) -- Outbrain’s merger with rival Teads will force the UK’s competition regulator to grapple again with Teads’ sizable presence on the market for online video advertising. In 2020, the CMA noted that Teads had a national market share of up to 90 percent. In their bid for CMA clearance, the companies will no doubt point to growing competition from digital-ads giants such as Google.Outbrain’s merger with online video advertising rival Teads will force the UK’s Competition and Markets Authority regulator to grapple again with Teads’ sizeable presence on that market. Four years ago, the CMA estimated Teads’ national market share at up to 90 percent....
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