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Google prevails in trademark spat with UK film distributor Shorts International

By Abhishek Kumar ( November 4, 2024, 17:28 GMT | Insight) -- Google won a trademark dispute with a UK film distributor last week when the UK High Court not only rejected Shorts International’s allegations of infringement and passing off, but also invalidated trademarks for the “Shorts TV” brand. The term “shorts” extends beyond short films to other types of content like short-form audiovisuals, the UK High Court ruled, and there were no similarities or a likelihood of confusion from YouTube's use of the term.Google won a trademark dispute with a UK film distributor last week when the UK High Court rejected Shorts International’s allegations of infringement and passing off as well as invalidated trademarks for the “Shorts TV” brand....

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