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Google risks Australian antitrust lawsuit over 'cumulative effect' of adtech self-preferencing

By Laurel Henning ( September 28, 2021, 02:10 GMT | Insight) -- Google is likely to face allegations it has breached Australia's competition law, after the country's competition regulator said today it is considering allegations against Google over the cumulative effect of the US technology company's self-preferencing in the adtech market, which the regulator says has harmed current and future rivals. In a more than 200-page report concluding the Australian Competition & Consumer Commission's 18-month probe of the digital advertising-services market, the regulator set out six recommendations that include demands for Google to change public material to clearly describe how it uses first-party data to provide adtech services.Google is likely to face allegations it has breached Australia's competition law, after the country's competition regulator said today it is considering allegations against Google over the cumulative effect of the US technology company's self-preferencing in the adtech market, which the regulator says has harmed current and future rivals. ...

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