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Targeted ads should be phased out, replaced by contextual ads, EU Parliament committee says

( July 14, 2021, 16:39 GMT | Official Statement) -- MLex Summary: The European Parliament's Civil Liberties Committee has adopted an opinion on the Digital Services Act in which it calls for the phasing out of "surveillance-driven" targeted online advertising. These kind of ads should be replaced by contextual advertising, it said. The opinion also states that personalized ads would only be possible if users have "freely opted in, without exposure to 'dark' patterns or the risk of being excluded from services," said Patrick Breyer, a Green member of the committee who drafted the opinion.Press release follows....

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