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Comment: Kroger-Albertsons merger seen as a test for US FTC vetting data in mergers

By Madeline Hughes and Flavia Fortes ( November 11, 2022, 23:21 GMT | Comment) -- Kroger and Albertsons’ proposed merger has the potential to create a huge collection of consumer data. Traditionally data has not been considered an aspect of competition analysis, but the views of the US Federal Trade Commission have evolved, and this merger could test the bounds of how data is seen as an asset.Kroger and Albertsons’ proposed merger will create a huge collection of consumer data that will test the bounds of how the US Federal Trade Commission reviews such an asset....

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