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Cérélia-Jus Rol merger could leave retailers and shoppers facing higher prices, UK CMA says

( November 4, 2022, 10:22 GMT | Official Statement) -- MLex Summary: Cérélia’s purchase of Jus-Rol could leave UK retailers and shoppers facing higher prices and lower-quality products, the UK Competition and Markets Authority has provisionally found following an in-depth probe. The CMA said the ready-to-bake items supplied by Cérélia and Jus-Rol account for nearly two-thirds of all such products sold in the UK and would face very limited competition, with all other suppliers being far smaller, and many lacking the capabilities of the merging businesses. The authority said it has identified only one suitable remedy: the full divestiture of the Jus-Rol UK business assets that Cérélia would acquire in the merger.Statement follows. The provisional decision is attached....

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