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NielsenIQ ready to divest entire GfK consumer-panel business to win EU merger approval

By Natalie McNelis and Andrew Boyce ( May 5, 2023, 16:28 GMT | Insight) -- NielsenIQ has told MLex that it is prepared to offer to divest GfK’s entire consumer-panel business in order to win approval from EU regulators for its acquisition of the German-based market intelligence company. While it's a more sizable divestment than the company had hoped, the company says its main interest is in what remains: GfK's retail-measurement business.NielsenIQ has told MLex that it is prepared to offer to divest GfK’s entire consumer-panel business to win approval from EU regulators for its acquisition of the German-based market intelligence company....

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