By Matthew Newman ( July 12, 2021, 15:48 GMT | Insight) -- Google, Facebook and other platforms, as well as online publishers and advertisers, will be the subject of an EU-funded study of the adtech industry and its development over the past 15 years. The study must include an analysis of the “evolution of the value chain of the online advertisement industry over the last 10-15 years and the relationship between publishers and advertisers and major platforms and online advertising intermediaries."Google, Facebook and other platforms, as well as online publishers and advertisers, will be the subject of an EU-funded study of the adtech industry and its development over the past 15 years, according to a tender document published by the European Commission....
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