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Leading brands warn of 'massive disruption' if EU clamps down on direct-to-consumer sales

By Nicholas Hirst ( July 1, 2021, 15:30 GMT | Insight) -- Many of the world's largest brands have written to EU competition boss Margrethe Vestager warning of "massive disruption" if the European Commission clamps down on their efforts to develop direct sales channels. The letter relates to an upcoming reform of EU antitrust rules for vertical distribution agreements. The commission has flagged concerns about "dual distribution," where brands sell directly to consumers as well as through retailers.Many of the world's largest brands have written to EU competition boss Margrethe Vestager warning of "massive disruption" if the European Commission clamps down on their efforts to develop direct sales channels....

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