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Amazon uses 'dark patterns' to keep Prime members locked in, consumer groups tell US FTC in complaint

( January 14, 2021, 16:37 GMT | Official Statement) -- MLex Summary: Amazon uses "dark patterns" to make it difficult and confusing for its customers to cancel a Prime membership with the e-commerce giant, a group of consumer groups told the US Federal Trade Commission in a complaint that draws on a report by the Norwegian Consumer Council. "The research for this report was conducted in the U.S., the U.K., and the E.U., and the results point to a single conclusion — Amazon Prime’s subscription model is a 'roach motel,' where getting in is almost effortless, but escape is an ordeal," said Public Citizen, the Center for Democracy & Technology, the Consumer Federation of America, the Electronic Privacy Information Center and other groups.See documents below....

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