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Viva Cinema defends against AMC's motion to dismiss in Spanish language films antitrust litigation

( July 29, 2015, 22:31 GMT | Official Statement) -- MLex Summary: Viva Cinema filed an opposition to AMC Entertainment Holdings’ motion to dismiss claims that it used its monopoly power to keep out competition for first-run shows of films in Spanish in Houston, Texas. Viva says that it claimed a valid product market because even though there are Spanish speakers in the area who also speak English, the relevant consumer for first-run Spanish language films are people who only understand Spanish. Viva also counters AMC’s claim that it did not compete in the market by saying its AMC Dunvale theater shows first-run Spanish language films once a day. See document below. ...

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