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NielsenIQ-GfK merger hits early roadblock with EU status meeting

By Natalie McNelis and Andrew Boyce ( April 14, 2023, 13:36 GMT | Insight) -- Private-equity firm Advent International was called in to discuss its plan to merge market research companies NielsenIQ and GfK with EU officials yesterday, MLex has learned. Before the state-of-play meeting, the parties were already planning to make an early remedy offer to divest consumer panels in Germany and Italy, but have not yet decided whether to offer that next week in a bid to avoid an in-depth probe.Private-equity firm Advent International was called in to discuss its plan to merge market research companies NielsenIQ and GfK with EU officials yesterday, MLex has learned....

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