Company Statement: BMW Group and Sixt launch a joint venture DriveNow
( March 21, 2011, 15:00 GMT | Official Statement) -- MLex Summary: BMW and Sixt announce creating of a car sharing joint venture DriveNow, which will operate first in Munich and Berlin. The service will entail customers hiring and dropping off BMW cars (1 Series and MINI models) wherever they need them, using a chip on the driving license instead of a key. Customers can find available vehicles via the internet, a smartphone app or at the roadside.
The full statement follows:...
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