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FTC issues details to help YouTube channel owners identify child-directed content

( November 22, 2019, 23:08 GMT | Official Statement) -- MLex Summary: In the wake of the US Federal Trade Commission's $170 million settlement with Google and YouTube of alleged violations of the Children's Online Privacy Protection Act, the FTC has provided details to help YouTube channel owners decide when they are posting content that might be designated as being "directed to children." The factors the FTC offered for defining content aimed at children include the subject matter, the use of animated characters or child-oriented activities and incentives, the type of music or other audio content, the age of models, and the presence of child celebrities or celebrities who appeal to children. Under the settlement, YouTube and Google agreed to create a mechanism so that channel owners can designate when the videos are child-directed, to help the platform comply with COPPA.Text of FTC post follows in full:...

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