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Comment: Meta’s ‘legitimate interests’ switch sets stage for more fights over ads’ legal basis

By Sam Clark ( April 4, 2023, 14:05 GMT | Comment) -- Meta Platforms will tomorrow change the legal basis it uses to provide targeted ads to European users, following major EU data protection enforcement. The shift to “legitimate interests” will allow users to opt out, which in theory could hurt its bottom line, but in practice is unlikely to move the needle. Meta’s two main antagonists, meanwhile, have indicated that Meta is likely to face yet more scrutiny of its legal basis for ads — the foundation of its business model.Meta Platforms will tomorrow change the legal machinery of its multibillion-dollar business model....

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