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IAB Statement: European Online Advertising Industry Releases Self-Regulation Framework

( April 14, 2011, 08:39 GMT | Official Statement) -- MLex Summary: The European online advertising industry, including players such as Google, Yahoo, Microsoft and nugg.ad, have signed up to a self-regulatory scheme to improve the transparency and user-control of online behavioural advertising, which relies on the profile generated by internet browsing and other activities online to target ads to individuals. The framework specifically targets ads delivered using third-party online behavioural advertising, and will be fully implemented by signatories by June 2012 at the latest.The full statement follows:...

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