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Altria lost to Juul Labs in e-vapor market apart from disputed deal, company tells US FTC judge

By Jenna Ebersole ( June 2, 2021, 23:38 GMT | Insight) -- Juul Labs led the e-vapor market in the lead-up to its deal with Altria because its product gave smokers an experience that mimicked traditional cigarettes, while Altria had the wrong product and a tiny market share, an Altria lawyer told a US Federal Trade Commission judge today. “One won, and one lost,” attorney Beth Wilkinson said during opening arguments at trial. “And [Juul Labs] won the battle, and Altria lost.”Juul Labs led the e-vapor market in the lead-up to its deal with Altria because its product gave smokers an experience that mimicked traditional cigarettes, while Altria had the wrong product and a tiny market share, an Altria lawyer told a US Federal Trade Commission judge today....

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