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Altria, Juul's arguments in US FTC's appeal case focus on timing of Altria decision to pull e-cigarette products

By Serafina Smith ( September 12, 2022, 22:55 GMT | Insight) -- Oral arguments today from Altria and Juul in the US FTC's appeal in a case to block their merger focused on the timing of Altria’s move to pull e-cigarette products off the market and whether its plan to acquire a 35 percent minority stake in competitor Juul Labs informed that decision. An FTC attorney also urged the five commissioners to overturn an initial decision in favor of the companies, on the grounds that the original analysis was flawed and failed to compare the current competitive landscape with a theoretical world in which the two companies were still competitors.Oral arguments today from Altria and Juul in the US Federal Trade Commission's appeal in a case to block their merger focused on the timing of Altria’s move to pull e-cigarette products off the market and whether its plan to acquire a 35 percent minority stake in competitor Juul Labs informed that decision. ...

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