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Globo appeals CADE’s order barring it from offering bonuses to ad agencies

By Ana Paula Candil ( December 10, 2020, 19:37 GMT | Insight) -- Globo, Brazil’s largest broadcaster, has appealed a recent antitrust decision prohibiting it from offering advertising agencies a bonus for the volume of ads they allocate to the broadcaster through their clients, MLex has learned. The appeal was filed with the Tribunal of the Administrative Council for Economic Defense, or CADE, it is understood.Globo, Brazil’s largest broadcaster, has appealed a recent antitrust decision prohibiting it from offering advertising agencies a bonus for the volume of ads they allocate to the broadcaster through their clients, MLex has learned. ...

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