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South Korean e-commerce giant Coupang's search-ranking manipulation draws $102 million fine, criminal referral

By Jenny Lee ( June 13, 2024, 04:35 GMT | Insight) -- South Korean e-commerce giant Coupang, along with its subsidiary CPLB, has been slapped with a whopping fine of 140 billion won (about $102.3 million) and issued corrective orders by the country’s competition watchdog for manipulating search rankings and using employee reviews to unfairly promote its own products. In a move to underscore the gravity of the allegations, the Korea Fair Trade Commission has also decided to refer both companies to prosecutors for a criminal probe.South Korean e-commerce giant Coupang, along with its subsidiary CPLB, has been slapped with a whopping fine of 140 billion won (about $102.3 million) and issued corrective orders by the country’s competition watchdog for manipulating search rankings and using employee reviews to unfairly promote its own products....

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