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Google fields tough questions from US judge over allegedly anticompetitive adtech deal with Facebook

By Serafina Smith ( September 1, 2022, 02:51 GMT | Insight) -- Google today defended its previously secret 2018 advertising agreement with Facebook, code-named “Jedi Blue,” and told a US federal judge that it was a pro-competitive deal and that the social networking giant needed to “bid hard” at online advertising auctions to win. In a New York courtroom, Google moved to dismiss the lawsuit, which alleged the digital ad giant violated federal and state antitrust and consumer deception laws by illegally monopolizing technology used to target display advertising.Google today defended its previously secret 2018 advertising agreement with Facebook, code-named “Jedi Blue,” and told a US federal judge that it was a pro-competitive deal and that the social networking giant needed to “bid hard” at online advertising auctions to win....

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