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P&G-Billie deal draws US FTC challenge in agency’s latest razor industry enforcement action

By Jenna Ebersole ( December 8, 2020, 22:24 GMT | Insight) -- Procter & Gamble’s proposal to buy Billie would eliminate growing head-to-head competition from a nascent competitor in US wet shave razor markets, the Federal Trade Commission alleged today, challenging the transaction less than a year after its suit to block the Edgewell Personal Care-Harry’s deal.Procter & Gamble’s proposal to buy Billie would eliminate growing head-to-head competition from a nascent competitor in US wet shave razor markets, the Federal Trade Commission alleged today, challenging the transaction less than a year after its suit to block the Edgewell Personal Care-Harry’s deal....

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