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Comment: Google’s bid to halt UK adtech class action undone as counterfactuals make impression

By Simon Zekaria ( June 11, 2024, 15:49 GMT | Comment) -- Google faces having to defend itself against new litigation over its online advertising power after UK competition judges cleared a collective lawsuit to advance to trial. The Competition Appeal Tribunal rejected its core defense arguments aimed at invalidating the claimant’s all-important alternative-world scenarios, meaning the tech company must now refocus on evidence in its defense for the upcoming court trial.For Google's recent failure to stop the progress of a UK mass lawsuit over its online advertising power, one reason stands out: a failure to convince competition judges that the claimant’s arguments over hypothetical scenarios were deficient....

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