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BBC still to confirm podcast ad plans following UK media competition concerns

By Simon Zekaria ( May 14, 2024, 11:49 GMT | Insight) -- The British Broadcasting Corporation has said today that “nothing has been confirmed” as regards its plans to introduce advertising in some podcasts, following criticism from media companies that the changes threaten competition in the sector. In March, the UK public service broadcaster, which is seeking to increase its revenue amid a debate about its license fee paid by watchers, said “adverts are the norm” on third-party platforms. The British Broadcasting Corporation has said today that “nothing has been confirmed” as regards its plans to introduce advertising in some podcasts, following criticism from media companies that the changes threaten competition in the sector....

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