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No evidence of Google brand being relevant to Play Store, Australian antitrust trial hears

By Saloni Sinha ( May 14, 2024, 09:04 GMT | Insight) -- There isn’t enough evidence to suggest that the Play Store benefits from Google’s branding, an Epic Games expert witness has told an Australian court hearing a landmark antitrust lawsuit today. Appearing as a non-economic expert for Epic Games in the Federal Court of Australia trial, Antonio Davila was challenged by lawyers from both Apple and Google on how he assessed the profitability of their respective app stores. The exchange saw Epic's witness suggest that the relationship between Google and Play Store, alongside that between Apple and App Store, was predicated not on marketing value but on the market stranglehold it provided.There isn’t enough evidence to suggest that the Play Store benefits from Google’s branding, an Epic Games expert witness has told an Australian court hearing a landmark antitrust lawsuit today....

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