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Google has ‘vise-like grip’ across adtech stack, proposed UK mass claimant tells judge

By Simon Zekaria ( May 8, 2024, 15:49 GMT | Insight) -- Google has a “vise-like grip” across the advertising technology stack and has acted abusively, a proposed UK mass claimant told a judge today as the plaintiff laid out its case for a collective lawsuit to be approved for trial. Two rival claims have joined forces under a special-purpose vehicle — Ad Tech Collective Action — to win billions of pounds in damages for a class of UK publishers of websites and apps.Google has a “vise-like grip” across the advertising technology stack and has acted abusively, a proposed UK mass claimant told a judge today as the plaintiff laid out its case for a collective lawsuit to be approved for trial....

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