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Vodafone, Orange, Telefónica and Deutsche Telekom's joint venture to get EU approval

By Tono Gil, Matthew Newman and Nicholas Hirst ( February 3, 2023, 11:36 GMT | Insight) -- A digital advertising platform proposed by Vodafone, Orange, Telefónica and Deutsche Telekom will receive unconditional approval next week from EU antitrust regulators, MLex has learned. The telecom operators see the deal as a way to break the dominance of large adtech platforms such as Google, which has said it’s moving away from cookies that allow advertisers to identify users.A digital advertising platform proposed by Vodafone, Orange, Telefónica and Deutsche Telekom will receive unconditional approval next week from EU antitrust regulators, MLex has learned....

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