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US FTC finalizes order prohibiting InMarket from selling or sharing precise location data

( May 1, 2024, 16:29 GMT | Official Statement) -- MLex Summary: The US Federal Trade Commission finalized a settlement with digital marketing and data aggregator InMarket Media over allegations the company unlawfully collected and used consumers’ location data for advertising and marketing. Under the order, the company will be prohibited from selling, sharing or licensing any precise location data and any product or service that categorizes or targets consumers based on sensitive location data.Statement follows in full. ...

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