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UK cashback and rewards websites welcome privacy regulator's latest cookie guidance

By Patricia Figueiredo ( October 11, 2024, 16:00 GMT | Insight) -- UK cashback and rewards websites such as TopCashback and Reward Gateway have welcomed a guidance note published yesterday by the UK privacy regulator on the use of cookies under data privacy laws. Amended guidance from the ICO explains that, if the cookie is used solely for providing cashback or rewards for customers who had signed up for this service before, prior consent from users is not required.UK cashback and rewards websites have welcomed a new guidance note on the use of cookies published yesterday by the country’s privacy watchdog, the Information Commissioner's Office, or ICO....

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