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EU telecom companies’ planned adtech platform would seek to give rival operators access

By Matthew Newman ( January 20, 2023, 17:01 GMT | Insight) -- A digital advertising platform proposed by Vodafone, Orange, Telefónica and Deutsche Telekom plans to allow rival telecom companies to provide their customers’ data for brands and publishers to use to power targeted ads, MLex has learned. The four big telecom operators see their joint venture, currently under review by the EU's competition regulator, as a way to break the dominance of large adtech platforms such as Google.A digital advertising platform proposed by Vodafone, Orange, Telefónica and Deutsche Telekom plans to allow rival telecom companies to provide their customers’ data for brands and publishers to use to power targeted ads, MLex has learned....

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