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Large online platforms can’t use pay-or-consent in ‘most cases,’ EU data regulators say

By Sam Clark ( April 17, 2024, 11:00 GMT | Insight) -- Large online platforms can’t use the pay-or-consent model in “most cases,” EU data regulators agreed today in a highly-anticipated vote. A draft version of an opinion from the European Data Protection Board, seen by MLex, takes a tough position on the online advertising business model in which platforms give users the choice between consenting to data processing or paying a fee. The opinion may be bad news for Meta Platforms, which has recently started offering paid versions of Facebook and Instagram.Large online platforms can’t give users a binary choice between targeted advertising and payment in “most cases,” EU data regulators agreed today....

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