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Amazon-NTT DoCoMo loyalty-program partnership accelerate consolidation of Japan's reward-point programs

By Toko Sekiguchi ( April 17, 2024, 08:19 GMT | Insight) -- Amazon Japan and NTT DoCoMo last week announced that the e-commerce giant is jumping into the expanding ecosystem of Japan’s leading reward-point programs. The combination of point schemes of Amazon and Japan’s largest telecom provider may raise questions about whether Japan’s particular brand of reward-point systems are pro-competitive, or anticompetitive.Amazon Japan and NTT DoCoMo last week announced that the e-commerce giant is jumping into the expanding ecosystem of Japan’s leading reward-point programs. The combination of point schemes of Amazon and Japan’s largest telecom provider may raise questions about whether Japan’s particular brand of reward-point systems are pro-competitive, or anticompetitive....

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