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BRF-UpField associative contract appealed by Seara in Brazil

By Caio Rinaldi ( March 25, 2021, 20:56 GMT | Insight) -- Food processor UpField's move to grant Brazilian food company BRF the exclusive use of its Becel margarine brand in Brazil could be analyzed by the Tribunal of the country’s competition authority if it accepts an appeal from BRF’s rival food firm Seara. In an appeal filed Tuesday, Seara argues the transaction meets the merger notification threshold and, therefore, should be analyzed by the agency.Food processor UpField's move to grant Brazilian food company BRF the exclusive use of its Becel margarine brand in Brazil could be analyzed by the Tribunal of the country’s competition authority if it accepts an appeal from BRF’s rival food firm Seara. ...

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