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Comment: Amazon used Alexa voice data to target ads, US lawsuits claim, raising legal stakes in privacy litigation

By Mike Swift ( June 16, 2022, 22:41 GMT | Comment) -- Amazon has always maintained, in defending privacy litigation involving its Alexa voice assistants, that it doesn’t use voice data to make money through targeted advertising. Two recent complaints filed in Seattle and Chicago say the e-commerce giant wasn’t telling the truth, and hint at the legal risks around the privacy of sensitive biometric voice data. For years, in court filings and public statements, Amazon has defended privacy lawsuits over its Alexa voice assistants while maintaining it doesn’t use voice data to target advertising to people buying products on its platform. Two recent complaints filed in Seattle and Chicago say the e-commerce giant wasn’t telling the truth....

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