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Google told employees to make its own auction tool only ‘slightly better’ than header bidding, US DOJ says at monopoly trial

By Khushita Vasant ( September 20, 2024, 04:44 GMT | Insight) -- Google leadership instructed its adtech engineering team to make a new auction process only "slightly better" than a competing technology called header bidding, which the tech giant didn’t want to fully embrace as it was cutting into revenue, a former employee testified today in US court.Google leadership instructed its adtech engineering team to make a new auction process called exchange bidding only "slightly better" than a competing technology, header bidding, which the tech giant didn’t want to fully embrace as it was cutting into revenues, a former employee testified today....

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