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Comment: Broadcasters in EU may wince at Google AdSense judgment’s market definition for ads

By Nicholas Hirst ( September 19, 2024, 10:28 GMT | Comment) -- EU judges may have backed Google in striking down an antitrust fine for its AdSense service yesterday —  but they also upheld EU enforcers' view of competition in advertising markets, appearing to see little competition between different types of online ads. That's worrying for backers of mergers between European broadcasters, where arguments in favor have depended on showing a convergence between different advertising platforms. Take note, TF1, RTL and other broadcasters hoping to join forces to shore up ad revenues being lost to Big Tech: EU judges see little competition between different advertising media and technologies....

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