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Google documents in adtech monopoly trial show effort to mitigate 'competitive threat' from header bidding

By Khushita Vasant ( September 18, 2024, 03:41 GMT | Insight) -- Google, which watched the adtech industry adopt "header bidding" in competition with its own technology, tried to pressure companies providing infrastructure for the new ad auction process by employing "levers" such as lowering advertising revenue share, counsel for the US Department of Justice argued today.Google, which watched the adtech industry adopt "header bidding" in competition with its own technology, tried to pressure companies providing infrastructure for the new ad auction process by employing "levers" such as lowering advertising revenue share, counsel for the US Department of Justice argued today....

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