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Google's 'monopoly power' jeopardized adtech partnership with Facebook, documents assert during US antitrust trial

By Chris May ( September 14, 2024, 02:08 GMT | Insight) -- A Facebook team struggling to break into the digital advertising technology market worried that partnering with Google could backfire due to the search giant’s “black box” adtech monopoly and track record of anticompetitive conduct that harmed publishers and advertisers, according to internal Facebook documents and witness testimony presented today during a US antitrust trial.A Facebook team struggling to break into the digital advertising technology market worried that partnering with Google could backfire due to the search giant’s “black box” adtech monopoly and track record of anticompetitive conduct that harmed publishers and advertisers, according to internal Facebook documents and witness testimony presented today during a US antitrust trial....

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