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Behavorial ads may be 'phased out' under EU Parliament's report on Digital Services Act

By Matthew Newman ( September 24, 2020, 16:23 GMT | Insight) -- A European Parliament committee may call next week for the “phase-out” of behavioral ads as EU regulators prepare legislation on Internet platforms. The European Commission hasn’t taken a position on the matter, but reports by the parliament could influence the EU executive's approach to the Digital Services Act. Behavioral ads have attracted attention since the Cambridge Analytica scandal amid concerns that groups are using the technology to influence elections.A European Parliament committee may call next week for the “phase-out” of behavioral advertising as European regulators prepare legislation on Internet platforms by the end of this year....

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