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Bank’s use of transaction data to train discount models complied with GDPR, Belgian regulator rules

By Sam Clark ( March 21, 2024, 15:29 GMT | Insight) -- A bank’s use of transaction data to train models for offering tailored customer discounts didn't breach the EU's General Data Protection Regulation, Belgium's privacy watchdog has ruled. It found that the unidentified bank could use the GDPR’s “legitimate interests” legal basis to process the required data. The legitimacy of reusing data to train machine learning models and the interpretation of the legitimate interests legal basis are hotly-debated topics in European privacy.An unidentified bank’s use of transaction data to train models for offering tailored customer discounts didn't breach the EU's General Data Protection Regulation, Belgium's privacy watchdog has ruled....

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