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Comment: California regulator plans privacy ad campaign, hoping to drive action on privacy rights

By Mike Swift ( March 11, 2024, 23:10 GMT | Comment) -- California's 39 million people will soon hear a lot more about their privacy rights to delete or block the sale or sharing of their personal data as the California Privacy Protection Agency spends about $14 million this year on a media campaign for television, radio, social media and even airport walls. The CPPA hopes to build on polling numbers that show nearly half of Californians lack specific understanding of their privacy rights. But the privacy agency faces a key ethical question: To what degree should it target ads based on Californian's personal data?More than three years after Californians voted to create the first US state sole-purpose privacy enforcer, only about a third of the state’s population is familiar with the California Privacy Enforcement Agency, new polling by the agency shows. But that could be changing soon....

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