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Self-preferencing in Japanese digital ads to be scrutinized, based on voluntary measures

By Sachiko Sakamaki ( May 17, 2022, 07:44 GMT | Insight) -- The self-preferencing conduct of big technology platforms in the digital-advertising market will be regulated from later this year in Japan through legislation that requires designated companies to voluntarily disclose certain information and take measures to ensure fair treatment of their business users. The Ministry of Economy, Trade and Industry is drafting ordinances and other rules to designate large platforms to be subject to the law by around autumn this year. The self-preferencing conduct of big technology platforms in the digital-advertising market will be regulated from later this year in Japan through legislation that requires designated companies to voluntarily disclose certain information and take measures to ensure fair treatment of their business users....

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