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Comment: Google’s search verticals draw conflicting interests that muddle EU DMA compliance

By Tono Gil ( March 4, 2024, 08:30 GMT | Comment) -- Google’s boxes comparing prices for products, flights or hotels in its search results page are at the center of an argument on what it means to comply with the EU’s Digital Markets Act self-preferencing ban. While comparison rivals see the bloc’s gatekeeper law as the answer to their prayers to reduce the power of Google’s verticals competing directly with their businesses, some retailers, hotels and airlines prefer to centralize its offer on Google, which directs more traffic to their websites.Google’s boxes comparing prices for products, flights or hotels in its search result page are at the center of an argument on what it means to comply with the EU’s Digital Markets Act self-preferencing ban....

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